Even the more seasoned and street-smart SEO professionals breathe deeply when they hear of any imminent algorithmic revision. They already know that Google has a panel of professionals who are continually fixing and fettling and investigating strategies to strengthen the consumer experience every time this kind of user goes to a website which is “proposed” by the search engines inside the SERPS. They’re betting that those experts are getting more intelligent everyday and those algorithms are getting to be increasingly intricate. Yet unquestionably, if you are doing almost everything right and by the book and attempting to supply a great experience for the visitor, as an SEO professional you should not be concerned about an algorithmic transformation, should you?
Well, everyday life is not quite as simple as that. Actually, it’s almost impossible for Google to create a collection of algorithms, regardless of how complicated they might be, to supply a perfect experience for every single visitor and to be entirely “fair” with every single website owner around. The outcome is mixed, consequently. Anytime an algorithmic revision arrives, like the newly released Panda one, a lot of innocent webmasters are penalised, when they should not essentially be.
Somehow they get mixed up inside the revolution and their sites vanish from the earlier search rankings. Obviously this is often a catastrophe from a commercial viewpoint, and still there’s not much they can do. An excellent starting point will be SEO services!
It is extremely irritating, but Google appears to consider this as being simply an unintentional result of their war with the spammer. If you want, those site owners have been hit by the friendly fire coming from Google’s California laboratories and it is hard to see any redress for the short term.
However, in the vast majority of cases those webmasters who listen to the advice of SEO experts and provide a rich experience for human visitors to their site are likely to find that they benefit from the new algorithm change. Hopefully, you won’t be a casualty of this war.